Our history
Built on repeat business.
From the start, our philosophy has been to give customers high-quality products and top-notch service at fair value. Our focus has been the Kuwaiti automotive market, and we have been working to exceed expectations since 2011.
Primary Auto Trading has always tried to maintain a balance of professionalism, heart and soul, and it has been our mission to build long-standing relationships with both our suppliers and our customers. To do that, we have moved the business steadily towards a more customer-centric way of working.
Becoming one of the best automotive product suppliers in Kuwait has been challenging at times, but the perseverance of a dedicated team has let us improve product and service quality while keeping costs efficient.
Who we are today
Eight brands, held deep.
We are the official and trusted distributors of Menzerna polishing compounds, The nanoGard window and paint protection films, Fluid Film corrosion prevention, Farécla compounds and abrasives, the Kenotek vehicle care range, Rhino Linings spray-on protective coatings, and — for noise, vibration and harshness — LizardSkin sprayable insulation and Paramat acoustic materials.
Our approach is to deliver products and service of real value in a professional and friendly way. Everything in the range is chosen deliberately — our reputation rests on what we put on the shelf. Good products at competitive prices, backed by a team of car people who can give advice when it is needed, is the whole proposition.
- Trade supply — body shops, detailing studios, tinting installers, fleets and industry.
- Stock held locally in Shuwaikh Industrial Area.
- Manufacturer-backed warranties on the products that carry them.
